What sort of impression are you left with? It’s not great is it?
So, how important is it to you that clients or customers receive the right impression about your business?
First impressions count: they build trust and confidence that the company you are dealing with is what you expected – and you may only get one chance to make initial encounters work in your favour before customers go elsewhere.
This is particularly true with websites, where the average visitor spends just 7 seconds on a page, before deciding to delve deeper or move on.
Scary, isn’t it? – in the space of just 7 seconds your company can be logged in someone’s memory or be forgotten, never to be considered again.
Good design not only affects people’s perception of your business, it can have a profound effect on turnover, profit, market share and competitive position.
According to The Design Council – for every £100 a design alert business spends on design, turnover increases by £225.
Most people ask 3 questions whenever they review a website or printed material:
- Does this company offer what I am looking for?
- Why should I use them rather than their competitors?
- What do I do next?
Don’t leave them with unanswered questions because poor design lets you down or falls short of the mark. To help we’ve provided some tips below which you can use to assess if your business is being presented properly:
- Does your business have a professional look and feel?
Websites and printed material should reflect the products or services on offer and look credible to support your business. - Are benefits highlighted properly?
Focus less on features and more on demonstrating how your service or products helps customers, e.g. what problems do they solve? - How do you differ from competitors?
Highlight your USPs (Unique Selling Points) to show why you differ from, and are better than, the competition. - Include calls to action.
Make it easy for people to contact you by incorporating calls to action that give strong, clear messages which prompt people to do something.
When design is done well it sets you apart from the competition, tells your target audience everything they need to know and compels them to choose your business – from business cards, brochures and exhibition banners to websites.
Good design pushes your business forward, making a real impact that reflects how you are seen by customers, competitors and even suppliers.
We hope the tips we’ve provided here go some way towards ensuring your business stands out from the crowd – for all the right reasons. Do call us today on 01420 561134 if you would like to talk about how we can help your business create the right first impression.
